Sorry, you’re not allowed to access this page. Contact Yelp if you keep experiencing issues. Jump to navigation Jump to search This article raku new bitcoin address about the Japanese corporation. For its US e-commerce website, see Rakuten.
Japanese electronic commerce and Internet company based in Tokyo and founded in 1997 by Hiroshi Mikitani. In 2005, Rakuten started expanding outside Japan, mainly through acquisitions and joint ventures. In 2015, Rakuten relocated its corporate headquarters from Shinagawa to the Tamagawa neighbourhood of Setagaya-ku, to consolidate its Tokyo offices and to accommodate future growth. 220 million deal for global sponsorship with Spanish football club FC Barcelona starting in the 2017-18 La Liga season through 2020, replacing Qatar Airways for this role. Rakuten was founded as MDM, Inc. Hiroshi Mikitani on February 7, 1997.
The company had 6 employees and the website had 13 merchants. The name was changed to Rakuten in June 1999. The Japanese word “rakuten” means “optimism”. Harvard-educated former banker Mikitani envisioned the site as an online shopping mall, offering the opposite of what the larger companies like IBM were trying to do with similar services, by offering empowerment to merchants rather than trying to tightly control the virtual storefront.
The company went public through an IPO on the JASDAQ market on April 19, 2000. In March 2001, online hotel reservation service Rakuten Travel was launched. In April 2002, a new system was introduced for merchants, combining monthly fixed fees with commissions on sales. That November, the Rakuten Super Point Program, a membership loyalty program, was introduced.
In September 2004, Rakuten grew its financial services businesses by acquiring consumer finance company Aozora Card Co. The company began offering a Rakuten credit card in 2005. In October 2004, Rakuten Baseball was created, and the baseball team Tohoku Rakuten Golden Eagles was formed and joined Nippon Professional Baseball. In December 2005, Rakuten established the Rakuten Institute of Technology in Tokyo as its department in charge of research and development. In a joint venture in February 2008, Rakuten and President Chain Store established Rakuten’s first e-commerce site outside of Japan with Rakuten Ichiba Taiwan. Around 2011, Rakuten started heavily expanding outside of Japan, with prominent moves including a stake in Canadian e-book maker Kobo Inc.
In 2011, Rakuten launched Indonesia’s Rakuten Belanja Online. In March 2015, Rakuten announced that it would begin accepting bitcoin across its global marketplaces, shortly after investing in San Francisco-based bitcoin payments-processing startup Bitnet Technologies. Rakuten has been a strong supporter of bitcoin’s potential, and was one of the first major companies to accept bitcoin for payment. In 2016, Rakuten shut down retailing websites in the UK, Spain, Austria, Singapore, Indonesia and Malaysia. On November 16, 2016, Rakuten announced it had agreed to a four-year partnership with the football club FC Barcelona, one of the most successful football teams in Europe. The agreement would see Rakuten become FC Barcelona’s main global partner beginning with the 2017-18 season, with its name appearing on match-day jerseys. 220 million and includes an option for a one-year extension.
Rakuten partnered with California-based Blackstorm Labs to launch an online social gaming platform called R Games in April 2017, going live with 15 free games optimized for smartphones, including Pac-Man and Space Invaders. 60 million deal to become the official sponsor for the jersey patch on the front of the uniforms for the Golden State Warriors of the NBA. Rakuten partnered with Walmart for a rather late push on e-books in January of 2018. Rakuten later withdrew its bid and sold its shareholding back to Tokyo Broadcasting. In June 2011, Rakuten acquired Brazilian e-commerce firm Ikeda — since renamed Rakuten Brazil. In July, it bought German e-commerce start-up Tradoria and rebranded it Rakuten Deutschland, and in September UK online retailer and e-commerce marketplace Play.