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It operates through the following segments: Value-Added Services, Online Advertising, and Others. The Value-added Services segment involves online and mobile games, community value-added services, and applications across various Internet and mobile platforms. The Online Advertising segment represents display based and performance based advertisements. The Other segment consists of trademark licensing, software development services, software sales, and other services.

The company was founded by Yi Dan Chen, Hua Teng Ma, Chen Ye Xu, Li Qing Zeng, and Zhi Dong Zhang on November 23, 1999 and is headquartered in Shenzhen, China. Number of employees : 44 796 persons. Since it was founded in 2003, Fundamental Media has grown substantially becoming a leading specialist in media consultancy and advisory services. With a global reach from the UK and Europe, Asia and the Middle East to the Americas, Fundamental Media works exclusively across the financial industry providing media intelligence, planning and buying. Through our worldwide offices and expertise we offer clients global coverage combined with local insight and knowledge into the relevant media landscapes ensuring they reach their target audiences wherever they are in the world.

We have excellent relationships with the financial media industry and as their trusted partners we can provide our clients with the solutions that work best for them and are the most cost-effective. Regularly this includes first to market opportunities. Corporate Banking, Reinsurance and Private Banking. As financial media specialists we know how the industry operates, the key players, the terminology, what drives the market, its history and the challenges it faces in its development. As a research-led media agency we take great pride in our proprietary research which is unique in the market and provides unparalleled insights into the industry. These insights are vital to the planning process and ensure that every plan is bespoke and optimised to reflect a client’s individual needs. Of course we also have access to all the general research tools that are publicly available.

We run on bespoke systems which manage media plans, deadline tracking, reporting and invoicing. In fact, every staff member within the business works off the same system. This ensures that each of our team members has access to real time information on all client activity, globally. Our dedicated and experienced team work closely with clients providing best in class media planning and buying and an outstanding level of service. We have a forward thinking attitude allowing us to anticipate future developments in the industry. We are always there for our clients no matter what the task.